Stage2 is a new brand launched by Razor USA, designed to offer high-performance riding products for adult enthusiasts. This initiative involved establishing a distinct identity, setting itself apart from Razor’s well-known kids' products, while still honoring the brand's legacy of delivering industry-leading innovations.

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The name Stage2 is a nod to Razor's "Dirt Rocket" motorcycle line and reflects the company's "First Mission" or M1. Building on this theme, Stage2 signifies the brand's "Second Mission" or M2, evoking the imagery of rocket stages. My role in this project was to develop the branding for the Stage2 line, alongside creating product artwork, packaging, technical manuals, product catalogs, and various other assets.