top of page

CRAZY CART SHUFFLE

PRODUCT DESIGN

In 2013, Razor introduced the first product in its Crazy Cart line, offering riders an unmatched "drifting" experience that quickly set it apart from competitors. After a decade of success, the brand saw an opportunity to expand its reach by catering to a new, younger audience. This led to the creation of the Crazy Cart Shuffle—the first non-electric product in the lineup, designed specifically to offer an easier, more inviting introduction to "drifting" for young riders. The key objectives for this new addition were:

Design: The Crazy Cart Shuffle was crafted to introduce young riders to the signature "drifting" style that Crazy Carts are known for. Unlike other models in the lineup, the Shuffle is non-electric, propelled forward by the rider's feet, which keeps speeds lower and makes mastering the mechanics of drifting simpler. A standout feature is the patented "lift-to-drift bar," which allows riders to pull the bar and change the angle of the rear caster wheels, enabling 360-degree spins in either direction.

Streamlined Manufacturing: In contrast to its electric predecessors, the Shuffle was designed with simplicity at its core. By eliminating the need for a battery and motor, the manufacturing process is significantly faster and more cost-effective. The use of a tubular frame and fabric seat offers a straightforward, affordable alternative to the more complex designs of previous Crazy Carts. This streamlined approach not only allows the Shuffle to be produced in larger quantities but also reduces costs by hundreds of dollars compared to other models in the line.

Perfect for All Skill Levels: Whether you're a beginner eager to start drifting or an experienced rider looking to sharpen your skills, the Crazy Cart Shuffle is designed to suit all levels of expertise. Its user-friendly design ensures accessibility for newcomers, while its advanced features provide the performance that seasoned riders crave

PRODUCT DESCRIPTION

Product Design, Graphic Design

WORK DONE:

PROJECT ROLE:

Lead Designer

CLIENT:

Target, Walmart

CCS main.png
CC MS 2.png

EARLY CONCEPT DESIGNS

Crazy Cart Shuffle concept Line up.497.jpg

The Shuffle underwent multiple iterations before reaching its final design. Initially, early prototypes explored incorporating components and design elements from other Crazy Carts to determine the most effective solutions. After a year of rigorous prototyping, we successfully integrated the insights gained from these designs into the development of our final product.

FINAL DESIGN

PRODUCT LINE-UP

CCS main.png
CrazyCart_Lineup.jpg

DETAIL IMAGES

LIFESTYLE VIDEO

bottom of page